Skip to main content

Colors and Candy Priced Books with a Vision: A book in every child's hand

"What will you like to have on your birthday?
A book! Few months back I got this reply from my 10 years old niece. I gifted her Alice and Wonderland much to annoy her younger sister.
It hasn’t got any pictures! Who reads these many words, was her reaction to one of the Best children book ever written.
Now this story had everything, a cute girl, an out-of-this-world set, extra ordinary league of characters – complete wow and awe factor! But, where it failed my younger (6yrs old) niece? Definitely, problem wasn’t with the story, but the book – it was all just words, negligible cartoons and no color (except the cover page). This tells the story that though the kids like and devour those stories which have creative characters that may bring a wow affect in the story – it’s not worth reading if it’s just words! Not so sanely, but yes it could be analogues to the fact that kids tend to eat a sandwich or a trendy roti-roll stuffed with spinach then the bare spinach (green and mushy!)

Listening to Rohini Nilekani, Founder chairperson of Pratham Books, on I recalled the above told story. It made me realize  as she presented her idea, it’s not that kids don’t want to read – it’s that they want it in an interesting flavour that can attract them. Colors have always been kids’ favourite and characters drawn as caricatures always invite them to voluntarily participate in the party of learning. Their Concept of Story Cards worth Rs 2/- is revolutionary, it has got so much potential to draw children, and the unprivileged ones too, to a fantasy world of reading.

I, as a traveler  generally carry candies with me on my trips to befriend with kids. And, now I know that there is an option worth just 2-candies together which would rather sweeten the deal I want to do with those kids. With those story cards, I won’t just be getting close to the community but will also be able to do a little bit of my duty towards society. Similarly there are so many travelers  for whom travelling is not just fun but a lot more than it, who could be taken help of, or better be associated with, expanding the horizon of Pratham and ultimately spreading the wisdom of knowledge. In fact, these books at small souvenir shops will do wonders if the regular tourists can be taught and roped in into the cause.
An association with organisations like Library Without Borders and NGOs working to set up Community Computer Centres at villages, this concept of reaching out to the root level readers of society with Colorful Books and also eBooks can do wonders!
Last but not the least, a more Social presence (G+, Facebook, Twitter) will for sure help Rohini and team achieve the goal they have set! Best Wishes!

About Pratham
I came to know about Pratham when I was planning Leh trip, with that failed plan I forgot about it. Now thanks to Indiblogger and FranklinTempleton Investment Idea Caravan initiative bringing us the videos from TEDxGateway Mumbai in December 2012, I could learn more about this novel Cause of Spreading Knowledge with Story Books!
Pratham is a not-for-profit publisher with a mission is to see a country where every child wants to read, is able to read, and has something good to read, and a vision to reach 200 million children in India, and to put 'a book in every child's hand'.
Till date, they have published over 215 titles in English and 10 other Indian languages, i.e. more than 1500 books, most for less than Rs 25. They have printed over 8.5 million books, over 10 million story cards and claim a readership of about 25 million.
To know more about how Pratham Books came into being and the Read India Movement, click hereTo support by buying books, click here.

Fellow Indibloggers may Vote for the post here.

Top Blogs Related Posts with Thumbnails

Enhanced by Zemanta


  1. aliasgarmukhtiar mukhtiar28 July 2013 at 18:22

    Nice post, great job

  2. My best wishes for the contest ... heartfelt post ..


Post a Comment

Thanks for the visit! It would be great if you may spare a few seconds more to comment on the post...

Popular posts from this blog

Trekking Ghansoli Gawli Dev (Parsik) Hill

It’s been there for geological ages, we have been looking at it for last about 4years and I have been planning to trek it since a long time. Finally, few weeks back, we trekked the Ghansoli Hill.

Ghansoli Hill is located at the eastern boundary of Ghansoli town, behind our office complex at RCP. The hill or better hillock is a part of small range that separates Kalyan and Navi Mumbai towns. A search on Google Map returns with a name Parsik Hill for it, though there is one more rather famous Parsik Hill in Navi Mumbai. We also found a NewsArticle, that talks about NMMC plans to develop Nature Awareness Centre at this hills and calls it Gawli Dev Hill. Here, we would be calling it Ghansoli Hill. I asked my colleague about it and he readily agreed. The very next Sunday we did it with another friend. We weren't aware of the route. All we knew is that a Central Road runs along the western edge of the hill and can be reached through the Vashi-Mhape road. We later found that there’s a Bus…

AshtaVinayaka Yatra with Bisons

(This post has already appeared on Bisons Ride Hard website, to check out click here) Ever since I read Vinni’s post on last year’s Ride of Faith, I have been waiting for this year’s ride. The day I came to know about the Bison’s schedule, I started preparing, until I realized I don’t have leaves. Few days left to the ride, multi-reminders received and I was like, will I be able to make it? Something happened, meetings deferred, jobs got completed and I was able to ask my boss for leaves; and, who can deny you leaves that too for a Ride of Faith, Ride to AshtaVinayaka! I felt blessed that day, and now after the hard ride we had, I know I’m blessed! We are a nation of faith, which plays an immensely large role in our lives, being homely, officially or on the tar. Though Bisons have started riding hard the day they first met at BKC on a fine Sunday evening of July 23, 2011 at BKC; official announcement was made on the auspicious day of Ganesh Chautrthi, Shukla Paksha, Bhadra maas, i.e. Se…

A Day at Global Vipassana Pagoda (A Photo Story)

What I like most about the cities we live in is the places we generally not aware about. Like the case of one of its own kind Butterfly Park of Thane, which is at stone throw distance from my place and I came to knew about it a few months back only. Then there is this Pagoda – another one of its own kind – world renowned and still not known to many city dwellers. We visited this place to take pictures and let me confirm it, we were stoned by the colors and the mystical sky (check out the Photo Story at the bottom of the post)
Located at Northern most corner of the Megacity of Mumbai, across the Gorai creek, Global Vipassana Pagoda is a meditation hall built out of gratitude to the Buddha, his teaching and the community of monks practicing his teaching (Wikipedia).  The Pagoda is also known for being built on the world's largest stone dome without any supporting pillars, at height of ~29 metres and external diameter 94.82-97.46 m. It is, thus, twice the size of the Gol Gumbaz Dome in…